Snapshot
April 15, 2015

Smithfield Foods signs on as official sponsor for Richmond International Raceway

Participating in this sponsorship deal:

Data Richmondir

About Sponsor:

Smithfield Foods, Inc. is the world’s largest pork producer and processor. Headquartered in Smithfield, Virginia, it runs facilities in 26 U.S. states, including the world's largest meat-processing plant in Tar Heel, North Carolina, and has operations in Brazil, China, France, Mexico, Poland, Romania, Spain, and the United Kingdom.JBS S.A. acquired Smithfield Foods's beef business. It was renamed JBS Packerland.

About Property:

Richmond International Raceway (RIR) is a 3/4-mile (1.2 km), D-shaped, asphalt race track located just outside Richmond, Virginia in Henrico County. It hosts the NASCAR Sprint Cup Series and Nationwide Series. "America's Premier Short Track" formerly hosted a NASCAR Camping World Truck Series race, an IZOD IndyCar Series race, and two United States Auto Club sprint car races.

Activation Locations
Read More
SMITHFIELD, Va., April 15, 2015 /PRNewswire/ -- Gwaltney returns to Richmond International Raceway (RIR) bringing more family fun than ever before! The Gwaltney Turn 3 Fun Zone will again be open during race weekend this spring on April 24-25 featuring games and prizes, exclusive Gwaltney concessions and a 47-foot tall Ferris wheel located right next to the 3/4-mile "Action Track."
Read more at www.prnewswire.com »
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