Smoothie King signs on as naming rights partner for New Orleans Pelicans
Participating in this sponsorship deal:
About Sponsor:
Smoothie King is a smoothie food retailer that caters blended fruit-based drinks. First opening in 1973 as a stand-alone vitamin shop in Kenner, Louisiana; Smoothie King now encompasses over 600 locations (as of March 2009).
About Property:
The New Orleans Pelicans are a professional basketball team based in New Orleans, Louisiana. They play in the Southwest Division of the Western Conference of the National Basketball Association. The franchise began play during the 1988–89 NBA season as the Charlotte Hornets, based in Charlotte, North Carolina, where they were located for fourteen seasons. Following the 2001–02 season, the team relocated to New Orleans, becoming the New Orleans Hornets. After three seasons in New Orleans, Hurricane Katrina forced the franchise to temporarily relocate to Oklahoma City, where they spent two seasons as the New Orleans/Oklahoma City Hornets. The Hornets returned to New Orleans full-time for the 2007–08 season. The team was renamed the New Orleans Pelicans after Mr. Tom Benson (Owner of the Saints) acquired the team in June 2011.