Snapshot
August 07, 2017
Snapchat signs on as official sponsor for Billboard

Participating in this sponsorship deal:

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About Sponsor:

Snapchat is a photo messaging application developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps , after which they will be hidden from the recipient's device and deleted from Snapchat's servers. According to Snapchat in May 2014, the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day.

About Property:

Billboard is an entertainment media brand owned by The Hollywood Reporter-Billboard Media Group. It publishes news, video, opinion, reviews, events and style. It is known for music charts, including the Billboard Hot 100 and Billboard 200, tracking the most popular songs and albums in different genres. It also hosts events, owns a publishing firm, and operates several TV shows.

Read More
There are VIP passes, and then there are artist passes. Do you want to follow your favorite musicians behind the scenes as they take the stage all over the country? Do you want to see original content that is not all over newsstands and Twitter? On Billboard's new show Artist Pass on Snapchat, you can spend a few minutes learning more than ever about your favorites, while they are on the road or on the stage, interacting with the fans or performing all over the world. 
Read more at www.billboard.com »
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