Snapchat signs on as official sponsor for Electric Daisy Carnival
Participating in this sponsorship deal:
About Sponsor:
Snapchat is a photo messaging application developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps , after which they will be hidden from the recipient's device and deleted from Snapchat's servers. According to Snapchat in May 2014, the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day.
About Property:
Electric Daisy Carnival is an international annual electronic dance music festival held in the summertime in the United States and Puerto Rico. Founded by Insomniac Events, the festival has been hosted by venues in California, Colorado, Florida, Nevada, New Jersey, Texas, and Puerto Rico. Originally a one day Southern California event, the EDC spread to multiple venues in multiple states from June through August. In 2009, the festival was expanded to a two day event. The Las Vegas event lasted 3 days in 2011 and drew a grand total of 240,000 persons. The 2012 Las Vegas event lasted 3 days and drew a grand total of 300,000+ persons.
