Snapshot
May 15, 2015

Snapchat signs on as official sponsor for Major League Baseball (MLB)

Participating in this sponsorship deal:

Open uri20141112 50798 iw2ilo Mlb logo

About Sponsor:

Snapchat is a photo messaging application developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps , after which they will be hidden from the recipient's device and deleted from Snapchat's servers. According to Snapchat in May 2014, the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day.

About Property:

Major League Baseball (MLB) is a professional baseball organization, the oldest of the four major professional sports leagues in the United States and Canada. A total of 30 teams play in the National League (NL) and American League (AL), with 15 teams in each league.

Read More
Using its “Our Stories” feature, Snapchat will curate content submitted by fans at baseball games around the country, package it, and push it out to users across its platform. The resulting “MLB Story” will be published every Wednesday or Thursday, representing the first time Snapchat has committed to regularly scheduled “programming” of this kind. The first content will go live Wednesday afternoon.
Read more at www.wsj.com »
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