Snapshot
September 17, 2015

Snapchat signs on as licensee for National Football League (NFL)

Participating in this sponsorship deal:

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About Sponsor:

Snapchat is a photo messaging application developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps , after which they will be hidden from the recipient's device and deleted from Snapchat's servers. According to Snapchat in May 2014, the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day.

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

Read More
The NFL has teamed up with Snapchat. No, you won’t be able to watch games through the social messaging and video-sharing app, of course, but NFL fans are now able to watch exclusive, original videos through Snapchat’s “Live Story” feature, which will offer a combination of user-submitted snaps mixed with official content that promises “inside access” to various NFL events and locations.
Read more at techcrunch.com »
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