Snapshot
May 28, 2016

Snapchat signs on as title sponsor for Santa Monica Pier Twilight Concerts

Participating in this sponsorship deal:

Open uri20141112 50798 iw2ilo Tcs16 logo

About Sponsor:

Snapchat is a photo messaging application developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps , after which they will be hidden from the recipient's device and deleted from Snapchat's servers. According to Snapchat in May 2014, the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day.

About Property:

Twilight Concerts is a free concert series on Santa Monica Pier running between July and September.

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Snapchat Inc. was something of a hit at last year's Santa Monica Pier Twilight Concert Series, attracting throngs of festival-goers hoping to win towels, bags and plushies featuring the chat app’s “Ghostface Chillah” logo from its booth.
Read more at www.latimes.com »
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