Snapshot
June 27, 2016
Snapchat signs on as official sponsor for Ultimate Fighting Championship

Participating in this sponsorship deal:

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About Sponsor:

Snapchat is a photo messaging application developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps , after which they will be hidden from the recipient's device and deleted from Snapchat's servers. According to Snapchat in May 2014, the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day.

About Property:

The Ultimate Fighting Championship (UFC) is an American mixed martial arts-focused company, based in Las Vegas, Nevada, owned and operated by parent company William Morris Endeavor. It is the largest MMA promotion in the world and features the top-ranked fighters of the sport.[3]

Read More
UFC® today announced a multi-year partnership with Snapchat through which the social media company will cover a selection of events via its ‘Live’ product. Fight fans at UFC events, that also have the Snapchat mobile app on their iOS or Android devices will have the opportunity to contribute their unique experiences through photo and video Snaps to one collective, curated Snapchat Live Story. These Live Stories will then be available for Snapchatters globally to view for 24 hours following the event.
Read more at www.ufc.com »
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