Snapshot
May 31, 2016

Snapchat signs on as supplier for Wimbledon

Participating in this sponsorship deal:

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About Sponsor:

Snapchat is a photo messaging application developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps , after which they will be hidden from the recipient's device and deleted from Snapchat's servers. According to Snapchat in May 2014, the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day.

About Property:

The Championships, Wimbledon, or simply Wimbledon, is the oldest tennis tournament in the world, considered by many to be the most prestigious. It has been held at the All England Club in Wimbledon, London since 1877. It is one of the four Grand Slam tennis tournaments, the other three Majors being the Australian Open, French Open and US Open. Wimbledon is the only Major still played on grass, the game's original surface, which gave the game of lawn tennis its name.

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The partnership comes as the social giant has revealed its British user number for the first time, claiming that it now has 10 million active daily users in the UK, which makes Britain its second largest market behind the US.
Read more at www.thedrum.com »
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