Snapshot
December 18, 2019

Snickers signs on as official sponsor for Beijing 2022 Winter Olympics

Participating in this sponsorship deal:

Snickers logo Beijing 2022 olympic bid logo

About Sponsor:

Snickers is a brand name chocolate bar made by Mars, Incorporated. Snickers has annual global sales of $2 billion. In the United Kingdom and Ireland, Snickers was formerly sold under the brand name Marathon until 1990. More recently, Snickers Marathon branded energy bars have been sold in some markets.

About Property:

The 2022 Winter Olympics, officially known as the XXIV Olympic and commonly known as Beijing 2022, is a multi-sport event that will take place in Beijing and towns in the neighboring Hebei province from 4 to 20 February 2022.[2] It will be the third consecutive Olympic Games held in East Asia, after Pyeongchang 2018 and Tokyo 2020. Having previously hosted the 2008 Summer Olympics, Beijing will become the first city to host both the Summer and Winter Olympics. It will also become the largest city ever to host the Winter Olympics, a distinction currently held by Vancouver, which hosted the 2010 Winter Olympics.

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At the press conference held at Beijing 2022 Headquarters, Han Zirong, Full-time Vice President and Secretary General of Beijing 2022, handed over the Official Exclusive Supplier certificate to Li Dou, One Demand General Manager of Mars Wrigley China.
Read more at https://www.beijing2022.cn/a/20191218/028804.htm.com »
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