Snickers signs on as official sponsor for Madden NFL 20 Championship Series
Participating in this sponsorship deal:
About Sponsor:
Snickers is a brand name chocolate bar made by Mars, Incorporated. Snickers has annual global sales of $2 billion. In the United Kingdom and Ireland, Snickers was formerly sold under the brand name Marathon until 1990. More recently, Snickers Marathon branded energy bars have been sold in some markets.
About Property:
Professional Madden players compete in a series of events to qualify for the Madden Bowl. Each major event has a unique roster formatting and qualification process. The season starts at the end of August and the Madden Bowl will be played in April.
Pizza Hut, the global restaurant chain, has become the first brand to be awarded naming rights to a virtual football stadium, as part of an arrangement with the National Football League (NFL) ahead of this year’s Madden NFL 20 Championship Series (MCS).
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