Snapshot
November 06, 2014

SoBe signs on as official sponsor for Downtown LA Art Walk

Participating in this sponsorship deal:

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About Sponsor:

SoBe is a brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe has recently switched from glass bottles to plastic bottles for all of its beverages.

About Property:

The Downtown LA Art Walk is a monthly showcase and celebration of the best galleries, artists, photography, restaurants, bars and shops, and businesses located in Downtown Los Angeles. The free, self-guided, public art phenomenon known as The Downtown Art Walk brings together art lovers and community friends to the ever evolving downtown Los Angeles. With exciting and unique offerings around every corner, downtown celebrates the arts each and every month on the 2nd Thursday.

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DOWNTOWN LOS ANGELES - By Art Walk standards, May was quiet. An estimated crowd of about 20,000 people felt far smaller. Unlike some past events, the sidewalks were easily navigable and there were few lines outside bars. This week’s event could be far different. Art Walk crowds traditionally spike when the heat rises. Past estimates from Art Walk officials have put attendance at some of the summer happenings at 30,000.
Read more at www.ladowntownnews.com »
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