Snapshot
November 06, 2014

Society43 signs on as licensee for National Basketball Association (NBA)

Participating in this sponsorship deal:

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About Sponsor:

Established in 2010, Society43 is a socially conscious company that specializes in well-built, stylish and affordable officially-licensed sunglasses and eyewear accessories. The brand currently provides logoed sunglasses to 80 of the largest collegiate sports brands as well as the NBA.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

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The company, which started talks with the NBA in April thatconcluded with an agreement in late September, is in talks with three other professionalsports leagues about similar partnerships. The brand currently provides logoed sunglasses to 80 collegesand universities.
Read more at www.oregonlive.com »
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