Snapshot
February 05, 2018

SoFi signs on as presenting sponsor for Big Ten Conference

Participating in this sponsorship deal:

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About Sponsor:

Social Finance, Inc. (commonly known as SoFi) is a marketplace lender that provides student loan refinancing, mortgages and other types of loans, such as parent and personal loans. The company is a non-bank alternative focused on offering loans at lower rates than traditional lenders. SoFi’s primary customers are early stage professionals. Some of its products, such as parent loans and mortgages, are popular with a broader demographic. In September of 2015, the fintech company secured $1 billion in Series E funding led by SoftBank bringing total equity investment in SoFi to $1.42 billion.

About Property:

The Big Ten Conference (B1G), formerly Western Conference and Big Nine Conference, is the oldest Division I collegiate athletic conference in the United States. Despite its name, the conference consists of 14 members (as of 2017). They compete in the NCAA Division I; its football teams compete in the Football Bowl Subdivision (FBS), formerly known as Division I-A, the highest level of NCAA competition in that sport. The conference includes the flagship public university in each of 11 states stretching from New Jersey to Nebraska, as well as two additional public land grant schools and a private university.

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The Big Ten Conference and Big Ten Network today announced a multi-year agreement naming SoFi as the presenting sponsor of the Big Ten Men’s Basketball Tournament. SoFi, a modern finance company taking an unprecedented approach to lending and wealth management, will not only be the on-site tournament sponsor, but also present the on-air coverage of all 10 tournament games televised on BTN.
Read more at btn.com »
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