SoFi signs on as title sponsor for Hawaii Bowl
Participating in this sponsorship deal:
About Sponsor:
Social Finance, Inc. (commonly known as SoFi) is a marketplace lender that provides student loan refinancing, mortgages and other types of loans, such as parent and personal loans. The company is a non-bank alternative focused on offering loans at lower rates than traditional lenders. SoFi’s primary customers are early stage professionals. Some of its products, such as parent loans and mortgages, are popular with a broader demographic. In September of 2015, the fintech company secured $1 billion in Series E funding led by SoftBank bringing total equity investment in SoFi to $1.42 billion.
About Property:
The Hawai'i Bowl is a post-season National Collegiate Athletic Association Football Bowl Subdivision college football bowl game that has been played annually at Aloha Stadium in Honolulu, Hawaii since 2002. Typically played on either Christmas Day or Christmas Eve, the game matches teams from either Conference USA or the Pac-10 vs. WAC member schools. As part of the agreement with the WAC, a "Hawai'i guarantee" allows the University of Hawai'i the Hawai'i Bowl bid, regardless of its standings in the WAC, provided it is bowl eligible and doesn't qualify for the BCS (as it did in 2007). If Hawai'i is not eligible then another WAC member is chosen. However, since Hawai'i is leaving the WAC for the Mountain West Conference in football, it is unclear whether the guarantee or the WAC's bid to this game will be retained.