Snapshot
July 17, 2018

SoFi signs on as official sponsor for Summer X Games

Participating in this sponsorship deal:

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About Sponsor:

Social Finance, Inc. (commonly known as SoFi) is a marketplace lender that provides student loan refinancing, mortgages and other types of loans, such as parent and personal loans. The company is a non-bank alternative focused on offering loans at lower rates than traditional lenders. SoFi’s primary customers are early stage professionals. Some of its products, such as parent loans and mortgages, are popular with a broader demographic. In September of 2015, the fintech company secured $1 billion in Series E funding led by SoftBank bringing total equity investment in SoFi to $1.42 billion.

About Property:

The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN , which focuses on action sports. The inaugural X Games were held in summer 1995 in Rhode Island.

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Today ESPN announced the sponsors for X Games Minneapolis 2018, taking place July 19-22, with live coverage from U.S. Bank Stadium on ESPN and ABC. Nexcare and SoFi join the roster of official sponsors alongside returning brands Fruit of the Loom, Harley-Davidson, LifeProof, Monster Energy, Pacifico, The Real Cost and Toyota. GEICO will once again serve as the official music sponsor. Explore Minnesota also returns as event sponsor with first-time event sponsors Go RVing and Hotels.com.
Read more at https://espnmediazone.com »
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