Snapshot
January 23, 2018
SoFi signs on as official sponsor for Winter X Games

Participating in this sponsorship deal:

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About Sponsor:

Social Finance, Inc. (commonly known as SoFi) is a marketplace lender that provides student loan refinancing, mortgages and other types of loans, such as parent and personal loans. The company is a non-bank alternative focused on offering loans at lower rates than traditional lenders. SoFi’s primary customers are early stage professionals. Some of its products, such as parent loans and mortgages, are popular with a broader demographic. In September of 2015, the fintech company secured $1 billion in Series E funding led by SoftBank bringing total equity investment in SoFi to $1.42 billion.

About Property:

The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN , which focuses on action sports. The inaugural X Games were held in summer 1995 in Rhode Island.

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ESPN today unveiled the sponsors for X Games Aspen 2018, taking place January 25-28, with live coverage on ESPN and ABC. SoFi joins the list of official sponsors with returning brands Harley-Davidson, the Jeep brand, LifeProof, Monster Energy and The Real Cost (FDA). GEICO also returns as the official music sponsor.
Read more at https://espnmediazone.com »
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