Snapshot
July 25, 2018
Sofitel signs on as official sponsor for Le Dîner en Blanc

Participating in this sponsorship deal:

Screenshot 2018 07 25 at 8.57.24 am Buildingmissing

About Sponsor:

Sofitel Hotels & Resorts is a chain of luxury hotels based in Paris, France, and owned by AccorHotels since 1980. Founded in 1964 in France, Sofitel quickly developed worldwide to reach more than 200 properties. In 2008, Sofitel became a brand of luxury hotels only, downsized its property count to 89, and created new brands.

About Property:

Launched in Paris in 1988 by François Pasquier and a handful of friends, Le Dîner en Blanc has become a worldwide epicurean phenomenon. Dîner en Blanc - Paris now attracts nearly 15,000 people each year. What was a "friends and word-of-mouth only" event has grown into an international sensation celebrated on five continents. While the technology behind the event may have changed over the years, the principles fueling this fantastic event have not: guests continue to gather at a secret location for the sole purpose of sharing a gourmet meal with good friends in one of their city's most beautiful public spaces. Founded in 2012 and headquartered in Montreal, Canada, Dîner en Blanc International is responsible for developing this secret posh picnic in over 60 cities in more than 25 countries around the world. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.

Activation Locations
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For the first time ever, guests in 6 North American cities will be able to claim a highly coveted ticket to Le Dîner en Blanc and skip the carting of white tables, chairs and dinnerware to seek out the extraordinary – Sofitel en Blanc – an exclusive, all-inclusive dining experience fashioned by Sofitel and inspired by the elegance and sophistication of French culture, right in the heart of Le Dîner en Blanc.
Read more at https://www.prnewswire.com »
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