Snapshot
September 21, 2015

Sonic Tools signs on as official sponsor for United SportsCar Championship

Participating in this sponsorship deal:

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About Sponsor:

Sonic Tools is the North American subsidiary of Sonic Equipment, the world’s market leader in premium hand tools and tool box systems for both commercial and consumer use.

About Property:

The TUDOR United SportsCar Championship will be a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It is a result of a merger between two existing North American sports car racing series, the American Le Mans Series and Rolex Sports Car Series. The initial name of the series was announced on March 14, 2013,[1] while Rolex SA signed their Tudor brand to a five year title sponsorship deal.[2] The season is scheduled to begin with the Rolex 24 Hours of Daytona.

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Official Hand Tool Supplier of the TUDOR United SportsCar Championship (to become the IMSA WeatherTech SportsCar Championship beginning in 2016) and Continental Tire SportsCar Challenge. Sonic Tools, whose U.S. headquarters is located in Auburn, Alabama, is the market-leading tool brand in Europe and is now debuting in the U.S. market as a partner with IMSA.
Read more at www.imsa.com »
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