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December 15, 2016

Sonnet signs on as official sponsor for National Hockey League (NHL)

Participating in this sponsorship deal:

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About Sponsor:

Launched in 2016 and headquartered in Toronto, Canada, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company that provides Canadians with an easy, transparent, and customized way to buy home and auto insurance online.

About Property:

The National Hockey League (NHL; French: Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada. The NHL is considered to be the premier professional ice hockey league in the world,[3] and one of the major professional sports leagues in the United States and Canada. The Stanley Cup, the oldest professional sports trophy in North America,[4] is awarded annually to the league playoff champion at the end of each season.

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TORONTO  -- Sonnet, Canada's first fully online home and auto insurance experience, has signed a multi-year agreement with the National Hockey League (NHL®), becoming the official Canadian home and auto insurance partner of the NHL. The new deal marks the first-ever national sports league partnership for the new Canadian brand, and the first-ever insurance agreement for the NHL in Canada.
Read more at https://www.nhl.com »
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