Snapshot
May 26, 2015

Sony signs on as official sponsor for Nitro Circus

Participating in this sponsorship deal:

Nq0nd2c0 400x400 Ncl logo 300x

About Sponsor:

Sony Corporation , commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate with US$86.64 billion . Sony is one of the leading manufacturers of electronics, products for the consumer and professional markets.

About Property:

Nitro Circus continues to position itself as one of the foremost, up and coming youth action sports & entertainment brands on the planet. From humble beginnings, with Jeremy Rawle, Gregg Godfrey and extreme sports superstar Travis Pastrana producing DVDs from a garage in Utah in 2003, to a smash TV series which has aired in 60+ countries and become one of MTV’s most popular programs of all time, Nitro Circus has exploded to global popularity, leaving a burning impression on the minds of young people across the planet. The Nitro Circus 3D Movie, featuring cast members from the MTV series, was released in 2012 in cinemas worldwide. In 2010, the TV show was transformed by current CEO and action sports industry veteran Michael Porra into a must-see live event, creating the global touring phenomenon that is Nitro Circus Live. Since the inaugural tour of Australia four years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. The tour has now rolled across five continents, with sold-out shows in Australia, New Zealand, China, the United States, Canada, South Africa, and all across the European Continent. • Named To Forbes America's Most Promising Companies List - #22 in 2015 • TV Series Broadcast In 60 Countries Around The Globe • Over 70 Million Fans Of Multiple TV Series • Ranked #1 Among Male Teens. #2 For Original Cable Series Premieres Among Males 12--24 • Over 2 Million Spectators Have Seen Nitro Circus Live Since 2010 • Live Tours On Every Continent • Largest & Most Engaged Digital Audience In Action Sports - Over 6 Million Social Media Followers • 750,000 Nitro Circus DVD's Sold

Read More
Published May 18, 2015, Page 10 Editor’s note: This story has been updated from the print edition.
Read more at www.sportsbusinessdaily.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional