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June 04, 2018
Sony signs on as official sponsor for Six Day London

Participating in this sponsorship deal:

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About Sponsor:

Sony Corporation , commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate with US$86.64 billion . Sony is one of the leading manufacturers of electronics, products for the consumer and professional markets.

About Property:

A Six Day race is one of the oldest forms of track cycling, featuring the world’s best riders. With a men’s competition across all six days, a women’s competition taking place over three days and sprinters too, a Six Day takes track cycling and mixes it with a party atmosphere.

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This year, Six Day London has announced Sony as the event’s official consumer technology partner. The global consumer electronics brand will also be sponsoring the elite women during the six-day track cycling race and will be joining the Six Day family for the first year when racing gets under way on 23-28 October 2018.
Read more at https://www.endurancebusiness.com »
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