Sorare signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Founded in France in 2018, Sorare has focused on soccer thus far, but opened a U.S. office last year with the express intent of expanding to other sports. The company currently boasts 1.7 million registered users across 184 countries and hopes to introduce fans around the world to baseball, especially during a stretch of the calendar that features relatively few soccer contests.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.