Southwest Airlines signs on as official sponsor for Discovery Channel's Shark Week
Participating in this sponsorship deal:
About Sponsor:
Southwest Airlines Co. (NYSE: LUV) is a major U.S. airline headquartered in Dallas, Texas, and the world's largest low-cost carrier.
About Property:
The Discovery Channel's Shark Week, which first aired on July 17, 1988, is a week-long series of feature television programs dedicated to sharks. Shark Week is held annually, normally running in July or August. Shark Week was developed to help the average person have a greater respect for sharks. Shark Week is now broadcast in over 72 countries. Shark Week is promoted heavily via social networks like Facebook and Twitter.
Customers boarding a Southwest Airlines (NYSE: LUV) flight can take their seat and watch 'em eat as Sharks Fly Free across the friendly skies! Southwest and Discovery are excited to provide Customers and SHARK WEEK fans traveling this summer an experience they'll really sink their teeth into!
Read more at swamedia.com »
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