Southwest Airlines signs on as for Southeastern Conference (SEC)
Participating in this sponsorship deal:
About Sponsor:
Southwest Airlines Co. (NYSE: LUV) is a major U.S. airline headquartered in Dallas, Texas, and the world's largest low-cost carrier.
About Property:
The Southeastern Conference (SEC) is an American college athletic conference that operates in the southeastern part of the United States. It is headquartered in Birmingham, Alabama. The SEC participates in the National Collegiate Athletic Association (NCAA) Division I in athletic competitions; for football, it is part of the Football Bowl Subdivision (FBS), formerly known as Division I-A. The conference is one of the most successful financially, consistently leading most conferences in revenue distribution to its members, including an SEC record $220.0 million for the 2010–2011 fiscal year.