Spectrum Brands signs on as presenting sponsor for Amway River Bank Run
Participating in this sponsorship deal:
About Sponsor:
Spectrum Brands Holdings, Inc. is an American diversified company established in 2005 as the successor company to Rayovac Corporation. Rayovac had been located in Wisconsin since its conception as The French Battery Company in 1906. Rayovac, as a division of Spectrum Brands, remained headquartered in Madison, Wisconsin, along with Remington even while the parent company, Spectrum Brands, was headquartered in Georgia.
About Property:
Held annually in Grand Rapids, Michigan, the Amway River Bank Run is the largest 25K road race in the country with a 5K walk to follow supporting local charities.
"The main decision (of changing ownership) is that we almost felt like we had to let it go to let it grow," Scott Stenstrom, the regional marketing director for Fifth Third Bank and the first-year race director for the River Bank Run, said after the announcement.
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