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November 14, 2016

Sperry signs on as official sponsor for Softbank Team Japan

Participating in this sponsorship deal:

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About Sponsor:

Sperry Top-Sider is the original brand of boat shoe designed in 1935 by Paul Sperry, older brother of author/illustrator Armstrong Sperry. The Top-Siders were the first boat shoes introduced into the boating market.

About Property:

SoftBank Team Japan is the Japanese challenger for the 2017 America's Cup in Bermuda.

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FEBRUARY 18, 2016 – LEXINGTON, MASS. – Sperry, the creator of the world’s first boat shoe, proudly announces its new partnership with SoftBank Team Japan, challenger for the 35th America’s Cup, the most prestigious and technologically demanding sailing competition in the world. Effective immediately, Sperry is the official footwear supplier for SoftBank Team Japan.
Read more at softbank-team-japan.americascup.com »
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