Sports Authority signs on as naming rights partner for Boston Celtics
Participating in this sponsorship deal:
About Sponsor:
The Sports Authority, Inc. (still known as The Sports Authority in some locations) is one of the largest sporting goods retailers in the United States. It is headquartered in Englewood, Colorado,[1] and operates more than 460 stores in 45 U.S. states under the Sports Authority name.
About Property:
The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which they share with the Boston Bruins of the NHL. The Celtics' 17 NBA Championships are the most for any NBA franchise, with their Western Conference rival, the Los Angeles Lakers, following behind with 16 NBA Titles. From 1957 to 1969, the Celtics dominated the league winning 11 championships in 13 years, and eight in a row , the longest consecutive championship streak of any North American pro sports team.