Sports Authority signs on as naming rights partner for Denver Broncos
Participating in this sponsorship deal:
About Sponsor:
The Sports Authority, Inc. (still known as The Sports Authority in some locations) is one of the largest sporting goods retailers in the United States. It is headquartered in Englewood, Colorado,[1] and operates more than 460 stores in 45 U.S. states under the Sports Authority name.
About Property:
The Denver Broncos are a professional American football team based in Denver, Colorado. They are currently members of the West Division of the American Football Conference (AFC) in the National Football League (NFL). The Broncos began play in 1960 as a charter member of the American Football League and joined the NFL as part of the AFL–NFL merger of 1970.
What seemed to impress the district board members was that Sports Authority now has its headquarters, 32 stores and 1,700 employees in Colorado; the sporting-goods company donates $1 million annually to local sports-oriented foundations; and it promises to enhance the Broncos' facility through interior and exterior improvements.
Read more at www.denverpost.com »
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