Sports Direct signs on as official sponsor for Sunderland AFC
Participating in this sponsorship deal:
About Sponsor:
Sports Direct International plc is a British retailing group. Founded in 1982 by Mike Ashley, the company is the UK's largest sporting retailer, and operates over 500 stores worldwide. The company owns a large number of sporting brands, and trades predominantly under the SportsDirect.com brand. Other retailers owned by the company include USC and Lillywhites. The company operates under low margins.
About Property:
Sunderland Association Football Club is an English association football club based in Sunderland, Tyne and Wear who play in the Premier League. Since its formation in 1879, the club has won six First Division titles—in 1892, 1893, 1895, 1902, 1913, and 1936—and the FA Cup twice, in 1937 and 1973.
The partnership will also see Cruise become an official business partner of the club, giving them multiple promotional rights including LED perimeter and jumbo screen advertising at The Stadium of Light as well as match-day programme advertising at all home games.
Read more at www.sportspromedia.com »
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