Headquartered in Boulder, Colorado, SportsLabs is a leading sports technology provider that works with top brands and content rights holders in college and pro sports to create digital businesses by using SportsLabs' proprietary Advanced Media Platform (AMP for Sports v3.0) to serve fans on all devices. SportsLabs is a Silver Chalice company, the high-growth venture arm of the Chicago White Sox.
The College Football Playoff (CFP) is an annual postseason tournament in American college football for the NCAA Division I Football Bowl Subdivision (FBS). The playoff began with the 2014 NCAA Division I FBS football season. Four teams play in two semifinal games, and the winners advance to the College Football Playoff National Championship.