Sprint signs on as official sponsor for Billboard Latin Music Awards
Participating in this sponsorship deal:
About Sponsor:
Sprint Nextel Corporation is a telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 52 million customers, behind Verizon Wireless and AT&T Mobility. Sprint Nextel also owns a separate wireless division, Sprint Prepaid Group which offers prepay wireless services as Boost Mobile and Virgin Mobile USA.
About Property:
The Billboard Latin Music Awards grew out of the Billboard Music Awards program from Billboard Magazine, an industry publication charting the sales and radio airplay success of musical recordings. Originally launched as the Billboard Latin Music Conference in 1990,[1] the first awards began in 1994.[2] In addition to awards given on the basis of success on the Billboard charts, the ceremony includes the Spirit of Hope award for humanitarian achievements and the Lifetime Achievement award, as well as awards by the broadcasting partner. The Billboard Latin Music including entrants from the United States, Latin America, and Spain, although other countries are eligible if an artist performs Latin music.[3]