Snapshot
November 06, 2014

Sprite signs on as official sponsor for National Basketball Association (NBA)

Participating in this sponsorship deal:

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About Sponsor:

Sprite is a colorless, lemon-lime flavored, caffeine-free soft drink, created by the <a href="http://sponsorpitch.com/sponsors/333">Coca-Cola Company</a>. It was introduced in the United States in 1961. This was Coke's response to the popularity of <a href="http://sponsorpitch.com/sponsors/1497">7 Up</a>. It comes in a primarily silver, green, and blue can or a green transparent bottle with a primarily green and blue label.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

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For the first time, Sprite will be the company's lead brand associated with the NBA around the world. Previously, it headlined the partnership in some markets and the Coca-Cola brand did so in others, most notably China.
Read more at www.ajc.com »
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