Snapshot
November 06, 2014

Squaw Valley signs on as official sponsor for Ironman Series

Participating in this sponsorship deal:

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About Sponsor:

Host of the 1960 Winter Olympics, Squaw Valley is a year-round mountain destination offering world-class adventures in every season. Come winter, Squaw is renowned for its legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts including a unique mountaintop beginner area and unrivaled expert steeps, chutes and bowls. In summer and fall, Squaw's scenic Aerial Tram offers transport to a wide array of mountaintop activities in a spectacular alpine setting and The Village welcomes a full line-up of live music and festivals. For the ultimate slopeside lodging experience, guests can stay in one of The Village at Squaw Valley's one, two or three bedroom suites, each with a fireplace, kitchen and balcony. Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass.

About Property:

An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride and a marathon 26.22-mile (42.20 km) run, raced in that order and without a break. It is widely considered one of the most difficult one-day sporting events in the world.[1][2][3]

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"We are extremely proud to announce this exclusive marketing sponsorship with IRONMAN, one of the most prestigious brands in all of endurance sports," said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. "We feel there is incredible, immediate value in this sponsorship, and huge potential for what it can evolve into over the coming years. We see this relationship as one step towards Squaw Valley becoming the region's epicenter of athletic development and training - not just limited to IRONMAN athletes or triathletes, but for all high performance athletes."
Read more at www.xtri.com »
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