Snapshot
November 06, 2014

Stanley Black & Decker signs on as official sponsor for Chinese Basketball Association

Participating in this sponsorship deal:

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About Sponsor:

Stanley Black & Decker , formerly known as The Stanley Works, is a manufacturer of tools and hardware and provider of security products and locks headquartered in New Britain, Connecticut. Stanley Black & Decker is the result of the merger of Stanley Works and Black & Decker on March 12, 2010.

About Property:

The Chinese Basketball Association, often abbreviated to the CBA, is the pre-eminent men's professional basketball league in China. The league is commonly known as the CBA, and this acronym is often used even in Chinese. There is also a Women's Chinese Basketball Association (WCBA) for women. The CBA should also not be confused with the National Basketball League (NBL), which is a semi-professional "Division 2" minor league. A few Chinese CBA players, such as Yao Ming, Wang Zhizhi, Yi Jianlian, Mengke Bateer, and Sun Yue, have also played in the NBA. Conversely, a limited number of foreign players are allowed for each CBA team. Notable players include NBA All-Stars Stephon Marbury, Steve Francis, and Kenyon Martin, as well as NBA players who were CBA All-Stars J.R. Smith and Aaron Brooks. The CBA, has become the first major professional basketball league in Asia follow the NBA. Also the league will be using hybrid rules from the NBA.

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Hardware company Stanley Black & Decker has become an official partner of the Chinese Basketball Association (CBA) League in an agreement which will run until the end of the 2016-17 season. 
Read more at www.sportspromedia.com »
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