Snapshot
July 25, 2018

Starter signs on as official sponsor for Alliance of American Football

Participating in this sponsorship deal:

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About Sponsor:

Starter is an American manufacturer of fleeces, footwear, compressions, and other accessories.

About Property:

The Alliance of American Football (AAF) is a proposed professional American football league set to commence play in February 2019, one week following the National Football League's Super Bowl championship game.

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Famous for their officially licensed NFL, NBA, MLB and NHL throwback jackets, Starter once manufactured sideline apparel and game-day jerseys for NFL coaches and select NBA teams in the 1980s and 1990s. Through a partnership with the sports branch of G-III Apparel, the name behind brands like GUESS, Calvin Klein and Tommy Hilfiger, Starter will return to the football by supplying apparel, including jerseys, for all eight inaugural AAF teams. We're bringing Starter back to the field...We are proud to announce The Alliance has partnered with legendary apparel brand @Starter to be the official on-field apparel and game day uniform supplier for all eight Alliance teams. pic.twitter.com/cSDxHOIw8U— AAF (@TheAAF) July 24, 2018
Read more at https://www.cbssports.com »
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