Snapshot
November 06, 2014

Starter signs on as licensee for National Basketball Association (NBA)

Participating in this sponsorship deal:

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About Sponsor:

Starter is an American manufacturer of fleeces, footwear, compressions, and other accessories.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

Read More
Former New York Giants linebacker Carl Banks’ G-III Apparel Group is bringing back Starter’s once-ubiquitous satin jacket with Iconix Brand Group, which has owned the Starter trademark since 2007. The satin jacket and a breakaway half-zip pullover jacket will be in what Banks termed “limited distribution” — from 10 to 15 sports specialty and “upstairs” department stores — for back-to-school sales in July and August. What became known as the “Starter jacket” returns with a price tag of $150, along with the breakaway priced at $170.
Read more at m.sportsbusinessdaily.com »
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