Snapshot
April 07, 2015

Starwood Hotels and Resorts signs on as official sponsor for New Orleans Jazz & Heritage Festival

Participating in this sponsorship deal:

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About Sponsor:

Starwood Hotels and Resorts Worldwide, Inc. is a hospitality ownership and management organization, headquartered in White Plains, New York. One of the world's largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its nine owned brands. As of December 31, 2009, Starwood Hotels and Resorts Worldwide, Inc. owned, managed, or franchised 992 properties employing over 145,000 people, of whom approximately 26% were employed in the United States.

About Property:

The New Orleans Jazz & Heritage Festival, often known as Jazz Fest, is an annual celebration of the music and culture of New Orleans and Louisiana. Use of the term "Jazz Fest" can also include the days surrounding the Festival and the many shows at unaffiliated New Orleans nightclubs scheduled during the Festival event weekends.

Activation Locations
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STAMFORD, Conn., Apr 07, 2015 (BUSINESS WIRE) --Musically-inclined SPG members are singing a sweeter tune thanks to new, members-only music offerings and once-in-a-lifetime interactive artist experiences. Starwood Preferred Guest® (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. HOT, -0.78% is partnering with Trevanna Entertainment, a live music consulting agency, to produce another remarkable year of the signature in-hotel music series, Hear the Music, See the World. Additionally, through SPG’s expanded relationship with AEG, the largest sports and entertainment presenters in the world, getting into the world’s most exciting music festivals and the best luxury suites is now a reality.
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