State Farm signs on as official sponsor for Blackish
Participating in this sponsorship deal:
Agency:
About Sponsor:
State Farm Insurance is a group of insurance and financial services companies in the United States. The company also has operations in Canada. The group's main business is State Farm Mutual Automobile Insurance Company, a mutual insurance firm that also owns the other State Farm companies. The corporate headquarters are in Bloomington, Illinois.
About Property:
Black-ish (stylized as blackish) is an American sitcom starring Anthony Anderson and Tracee Ellis Ross that debuted on ABC.[1][2] The single-camera comedy centers on an upper-middle-class African-American family.[3] The series premiered on September 24, 2014.[4][5][6]
Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards.
Read more at www.adweek.com »
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