Snapshot
March 18, 2016

State Farm signs on as official sponsor for Blackish

Participating in this sponsorship deal:

Sgdi ena 400x400 Screen shot 2016 03 18 at 11.33.47 am
Agency: Now

About Sponsor:

State Farm Insurance is a group of insurance and financial services companies in the United States. The company also has operations in Canada. The group's main business is State Farm Mutual Automobile Insurance Company, a mutual insurance firm that also owns the other State Farm companies. The corporate headquarters are in Bloomington, Illinois.

About Property:

Black-ish (stylized as blackish) is an American sitcom starring Anthony Anderson and Tracee Ellis Ross that debuted on ABC.[1][2] The single-camera comedy centers on an upper-middle-class African-American family.[3] The series premiered on September 24, 2014.[4][5][6]

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Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards.
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