State Farm signs on as official sponsor for Car Town
Participating in this sponsorship deal:
About Sponsor:
State Farm Insurance is a group of insurance and financial services companies in the United States. The company also has operations in Canada. The group's main business is State Farm Mutual Automobile Insurance Company, a mutual insurance firm that also owns the other State Farm companies. The corporate headquarters are in Bloomington, Illinois.
About Property:
Car Town is a social network game developed by Cie Games, a same developer which creates Nitto 1320 Legends. This game lets users collect and modify virtual cars. The object of the game is to win races and to build a collection of cars, while the focus of the game is more on collecting them. It currently has 7million active users, according to their Facebook page. Honda has been using the game to promote its CR-Z hybrid. In addition, the Indy Racing League gave the game a license to include its racing cars as well as a “virtual museum” about the Indianapolis500.NASCAR also gave the game a license to include its racing cars as well as a race in Daytona International Speedway.Universal Studios gave the game a license to include the DeLorean time machine from Back to the Future series, and fully customized cars from The Fast and the Furious series. Pirelli World Challenge and National Hot Rod Association gave the game licenses to include their racing cars such as Funny Cars. Top Gear also gave a license to include their shows and videos.