State Farm signs on as official sponsor for Essence Festival
Participating in this sponsorship deal:
About Sponsor:
State Farm Insurance is a group of insurance and financial services companies in the United States. The company also has operations in Canada. The group's main business is State Farm Mutual Automobile Insurance Company, a mutual insurance firm that also owns the other State Farm companies. The corporate headquarters are in Bloomington, Illinois.
About Property:
Essence Music Festival is an annual music festival celebrating contemporary African American music and culture. It is the largest event celebrating African American culture and music in the United States. It has been held in New Orleans, Louisiana every year since 1995 except for 2006, where it was held in Houston, Texas due to Hurricane Katrina. Essence Music Festival, known locally as Essence Fest, is sponsored by Essence, a magazine aimed primarily towards African-American women.