Snapshot
November 21, 2019

Stella Artois signs on as official sponsor for Australian Open

Participating in this sponsorship deal:

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About Sponsor:

Stella Artois is a 5% ABV lager originating from Leuven, Belgium. It is named Stella after the Latin word for "star" whereas Artois is the family name of Sebastianus Artois, who gave his name to the brewery in 1717. tella Artois is brewed in Belgium (both in the plants of Leuven and Jupille) and the United Kingdom, as well as other countries, including Australia, Brazil and Ukraine. Stella Artois is one of the prominent brands of <a href="https://sponsorpitch.com/sponsors/anheuser-busch">Anheuser-Busch InBev</a>, the world's largest brewer.

About Property:

The Australian Open is a major tennis tournament held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – the other three being the French Open, Wimbledon and the US Open. It features men's and women's singles; men's, women's and mixed doubles and junior's championships; as well as wheelchair, legends and exhibition events.

Activation Locations
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The new multi-year deal includes pouring rights at restaurants, bars and food outlets across the Australian Open,ATP Cup in Perth, Brisbane and Sydney, the Adelaide International, the Brisbane International, the Hobart International and year-round pourage at Melbourne &amp; Olympic Park. 
Read more at https://ausopen.com »
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