Snapshot
November 06, 2014

Stella Artois signs on as for Kentucky Derby

Participating in this sponsorship deal:

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About Sponsor:

Stella Artois is a 5% ABV lager originating from Leuven, Belgium. It is named Stella after the Latin word for "star" whereas Artois is the family name of Sebastianus Artois, who gave his name to the brewery in 1717. tella Artois is brewed in Belgium (both in the plants of Leuven and Jupille) and the United Kingdom, as well as other countries, including Australia, Brazil and Ukraine. Stella Artois is one of the prominent brands of <a href="https://sponsorpitch.com/sponsors/anheuser-busch">Anheuser-Busch InBev</a>, the world's largest brewer.

About Property:

The Kentucky Derby is a Grade I stakes race for three-year-old Thoroughbred horses, held annually in Louisville, Kentucky, United States on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The race is one and a quarter mile at Churchill Downs. Colts and geldings carry 126 pounds and fillies 121 pounds . The race is known in the United States as "The Most Exciting Two Minutes in Sports" or "The Fastest Two Minutes in Sports" for its approximate duration, and is also called "The Run for the Roses" for the blanket of roses draped over the winner. It is the first leg of the US Triple Crown and is followed by the Preakness Stakes, then the Belmont Stakes. The horse must win all three races to win the Triple Crown. The attendance at the Kentucky Derby ranks first in North America and usually surpasses the attendance of all other stakes races including the Preakness Stakes, Belmont Stakes and the Breeders' Cup. For more information, see American Thoroughbred Racing top Attended Events.

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