Snapshot
November 06, 2014

Stella Artois signs on as official sponsor for Wimbledon

Participating in this sponsorship deal:

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About Sponsor:

Stella Artois is a 5% ABV lager originating from Leuven, Belgium. It is named Stella after the Latin word for "star" whereas Artois is the family name of Sebastianus Artois, who gave his name to the brewery in 1717. tella Artois is brewed in Belgium (both in the plants of Leuven and Jupille) and the United Kingdom, as well as other countries, including Australia, Brazil and Ukraine. Stella Artois is one of the prominent brands of <a href="https://sponsorpitch.com/sponsors/anheuser-busch">Anheuser-Busch InBev</a>, the world's largest brewer.

About Property:

The Championships, Wimbledon, or simply Wimbledon, is the oldest tennis tournament in the world, considered by many to be the most prestigious. It has been held at the All England Club in Wimbledon, London since 1877. It is one of the four Grand Slam tennis tournaments, the other three Majors being the Australian Open, French Open and US Open. Wimbledon is the only Major still played on grass, the game's original surface, which gave the game of lawn tennis its name.

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London, 16th April 2014 – Stella Artois has today announced a new on-pack promotion to give consumers a chance to win tickets to attend some of this summer’s great events, as the official beer and cider partner of The Open Championship and the official beer supplier of The Championships, Wimbledon.
Read more at ab-inbev.co.uk/2014/04/stella-artois-announces-on-pack-promotion-to-support-partnership-with-the-worlds-greatest-events/.com »
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