STP signs on as title sponsor for Kansas Speedway
Participating in this sponsorship deal:
About Sponsor:
STP is a brand name and trade name for the automotive additives and performance division of Armored AutoGroup. Founded in 1953 in Saint Joseph, Missouri, the company’s name, STP, was derived from “Scientifically Treated Petroleum”.[1] The company entered into the marketplace with one product, STP Oil Treatment.
About Property:
Kansas Speedway is a 1.5 miles tri-oval race track in Kansas City, Kansas. The speedway was built in 2001 and currently hosts two annual NASCAR race weekends. The IndyCar Series also raced at the speedway until 2011. The speedway is owned and operated by International Speedway Corporation.
DAYTONA BEACH, Fla. – April 13, 2011 – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a partnership with STP Brands at seven of its major motorsport facilities including event entitlement positions at Kansas Speedway and Chicagoland Speedway. Financial terms were not disclosed.
Read more at www.internationalspeedwaycorporation.com »
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