STP signs on as official sponsor for Richmond International Raceway
Participating in this sponsorship deal:
About Sponsor:
STP is a brand name and trade name for the automotive additives and performance division of Armored AutoGroup. Founded in 1953 in Saint Joseph, Missouri, the company’s name, STP, was derived from “Scientifically Treated Petroleum”.[1] The company entered into the marketplace with one product, STP Oil Treatment.
About Property:
Richmond International Raceway (RIR) is a 3/4-mile (1.2 km), D-shaped, asphalt race track located just outside Richmond, Virginia in Henrico County. It hosts the NASCAR Sprint Cup Series and Nationwide Series. "America's Premier Short Track" formerly hosted a NASCAR Camping World Truck Series race, an IZOD IndyCar Series race, and two United States Auto Club sprint car races.
DAYTONA BEACH, Fla. – April 13, 2011 – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a partnership with STP Brands at seven of its major motorsport facilities including event entitlement positions at Kansas Speedway and Chicagoland Speedway. Financial terms were not disclosed.
Read more at www.internationalspeedwaycorporation.com »
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