STP signs on as official sponsor for Talladega Superspeedway
Participating in this sponsorship deal:
About Sponsor:
STP is a brand name and trade name for the automotive additives and performance division of Armored AutoGroup. Founded in 1953 in Saint Joseph, Missouri, the company’s name, STP, was derived from “Scientifically Treated Petroleum”.[1] The company entered into the marketplace with one product, STP Oil Treatment.
About Property:
Talladega Superspeedway is a motorsports complex located north of Talladega, Alabama, United States.[1] It is located on the former Anniston Air Force Base just outside the small city of Lincoln. It was constructed by International Speedway Corporation, a business controlled by the France Family, in the 1960s. Talladega is most known for its steep banking and the unique location of the start/finish line - which is closer to turn one than at Daytona. The track currently hosts the NASCAR series such as the Sprint Cup Series, Nationwide Series, and the Camping World Truck Series. Talladega Superspeedway is the longest NASCAR oval with a length of 2.66 miles (4.28 km), and the track also has a seating capacity of 175,000 spectators.[2]