Online ticket marketplace StubHub, which already enjoys a ticket resale agreement with Major League Baseball, has recently been making new forays further into collegiate athletics in a variety of ways, including sponsorship of University of Florida athletics and partnering with institutions to provide fan to fan ticket exchanges in partnership with integrated ticket solution provider Paciolan. Last December, the company signed on to develop the official fan to fan exchange for three major bowl games, including the Tostitos BCS Championship Game.