Snapshot
November 06, 2014

Subaru signs on as title sponsor for Climb to the Clouds

Participating in this sponsorship deal:

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About Sponsor:

Subaru is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries. Subaru is internationally known for their use of the boxer engine layout popularized in cars by the Volkswagen Beetle and Porsche 911, in most of their vehicles above 1500cc as well as their use of the all wheel drive drivetrain layout, first introduced in 1972, that became standard equipment for mid-size and smaller cars in most international markets as of 1996, and is now standard in all Subaru vehicles.

About Property:

The Mount Washington Hillclimb Auto Race, also known as the Climb to the Clouds, is a timed hillclimb auto race up the Mount Washington Auto Road to the summit of Mount Washington in New Hampshire.[1] It is one of the oldest auto races in the country, first run on July 11 and 12, 1904, predating the Indianapolis 500 and the Pikes Peak Hillclimb.[1][2][3] The event is being revived in 2011.[4]

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Jonathon RamseyThe Mt. Washington Hillclimb, otherwise known as the Climb to the Clouds, hasn't been done since 2011. That year, Subaru Rally Team USA driver David Higgins set a new record for the event first held in 1904, running the 7.6-mile vertiginous course in 6:11.54. The race will be return in 2014 with the help of that very carmaker, Subaru of America having stepped in to the title sponsor role for what will be the Subaru Mt. Washington Hillclimb.
Read more at www.autoblog.com »
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