Subaru signs on as title sponsor for Subaru WinterFest
Participating in this sponsorship deal:
About Sponsor:
Subaru is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries. Subaru is internationally known for their use of the boxer engine layout popularized in cars by the Volkswagen Beetle and Porsche 911, in most of their vehicles above 1500cc as well as their use of the all wheel drive drivetrain layout, first introduced in 1972, that became standard equipment for mid-size and smaller cars in most international markets as of 1996, and is now standard in all Subaru vehicles.
About Property:
Subaru WinterFest is a one-of-a-kind, multi-city mountain destination and lifestyle tour for passionate winter warriors with stops at major resorts, skiers, snowboarders, winter enthusiasts and Subaru owners can enjoy live music, food and beverage, daily giveaways, gear demonstrations and more.